LWPR
I was Head of Content at LWPR, working with diverse hair and beauty brands to help clients tell their stories in an accessible and relevant way: from bitesize social media captions to full-scale brand relaunches.
My role involved creating and commissioning cohesive and engaging cross-platform content for brands, including social media calendars and campaigns, brand magazines, packaging copy, press releases and trend reports. I also hosted training sessions in content creation both internally and for clients.
Clients included: ghd, Schwarzkopf Professional, Authentic Beauty Concept, Great Lengths and the Freelance Hairdressers’ Assoication