A woman giving a piggyback ride to a man on a sidewalk in front of a brick building, both smiling and laughing.
A collection of skincare and beauty products, including cleansers, a mask, and a moisturizer, all from the brand Authentic Beauty Concept, arranged on a white fabric surface.

LWPR

I was Head of Content at LWPR, working with diverse hair and beauty brands to help clients tell their stories in an accessible and relevant way: from bitesize social media captions to full-scale brand relaunches.

My role involved creating and commissioning cohesive and engaging cross-platform content for brands, including social media calendars and campaigns, brand magazines, packaging copy, press releases and trend reports. I also hosted training sessions in content creation both internally and for clients.

Clients included: ghd, Schwarzkopf Professional, Authentic Beauty Concept, Great Lengths and the Freelance Hairdressers’ Assoication

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