HistoryExtra
After 15 years in the beauty industry, I decided to put the ‘history’ part of ‘The Hair Historian’ to good use and moved to HistoryExtra as their Social Lead. I’ve since been developing content strategies to bring to life their trusted expertise through diverse digital platforms and formats, including audio, video, social media and apps.
Since joining I have helped overhaul their entire social media strategy, growing the audience by 175%, increasing video views by 18,000% and upping engagement by 4,000% to create a thriving online community that respects the heritage of BBC History while driving the brand forward.
Achievements include launching HistoryExtra's 30 Under 30 campaign in collaboration with Alice Loxton, commissioning content creators and developing influencer strategies; launching the brand to TikTok and introducing socially native on-location and object-led video formats.