Magazine cover featuring a woman with long, straight, black and silver hair, minimal makeup, and a neutral expression, with the title 'Hairdresser International Journal' and the subtitle 'Inspiring Today's Hairdresser'.
An old newspaper page titled 'The Hairdressers' Weekly Journal' from May 6, 1882, advertising wholesale perfume manufacturing, featuring a black-and-white illustration of children playing and a soap label reading 'Low's Nursery Soap.'

Hairdressers Journal

As Online Editor for the 140-year-old B2B title, Hairdressers Journal, I wrote and commissioned news and features covering events, trends and industry innovations across hair, beauty and aesthetics. I also launched and managed all of the brand's social media channels.

My role saw me securing, producing and delivering exclusive daily digital news, features and social media content, as well as working with advertising partners to deliver engaging and profitable branded content.

I also launched the HJ Fashion vertical online, and a subsequent coordinating print supplement, to turn valuable and exclusive insights into a marketable tool for clients.

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