Hairdressers Journal
As Online Editor for the 140-year-old B2B title, Hairdressers Journal, I wrote and commissioned news and features covering events, trends and industry innovations across hair, beauty and aesthetics. I also launched and managed all of the brand's social media channels.
My role saw me securing, producing and delivering exclusive daily digital news, features and social media content, as well as working with advertising partners to deliver engaging and profitable branded content.
I was proud to launch the HJ Fashion channel online, and the subsequent coordinating print supplement, to turn valuable and exclusive insights into a marketable tool for clients.