Take a look at a selection of my recent work below. If you're looking for something specific, or you're interested in working together, give me a shout here.
I'm currently the producer of beauty programs at Mastered.
Mastered produces online talent programs led by the biggest names in the fashion industry. In 2016 I produced Hair: Mastered with Sam McKnight; a four-month program for 800 hairstylists, shaped by Sam and a team of his closest collaborators.
For 2017, I am working on our second hair program, led by Guido.
My role entails finding and recruiting top-name contributors to the program, shooting inspiring educational footage, interviewing industry experts across the globe and creating a syllabus of inspiring, challenging and thought-provoking content for the next generation of headline-making hairstylists.
Experts who I've booked and interviewed as contributors for the program include Allure, Topshop, Dazed, Vogue US, Vogue Italia, Vogue UK, WGSN, Harper's Bazaar, Tim Walker, Rosie Vogel, Nylon, Beauty Papers, ELLE, Forward Artists, VFiles, Squarespace, Anti Agency, Diane Pernet, Emanuel Ungaro, Garage Magazine, The Digital Fairy and Premier Hair & Makeup.
Other experts who have participated include Kathy Phillips with whom we produced a live-streamed 12-hour beauty shoot with our students and photographer Simon Emmett, hosted by me.
All of the content on Mastered is behind a paywall for artists enrolled on the program: videos are available on request.
Live Q&A with Sam McKnight
First live Q&A with Sam McKnight, mentor for the Mastered program.
Behind the scenes at Vivienne Westwood SS16
Filming behind the scenes with Sam McKnight at the Vivienne Westwood Spring/Summer 2016 show in Paris.
Behind the scenes at Emanuel Ungaro SS16
Behind the scenes filming with Sam McKnight at the Emanuel Ungaro Spring/Summer 2016 show in Paris.
Sam demoing looks for students
One of the highlights of the Mastered program is Sam demoing some of his best looks for the students; we spent three days producing these in-depth videos.
Interviewing Sam on set
Interviewing Sam to provide material for the program over three intense days of filming.
Sam critiquing student work
Sam set briefs for the students on the program and then took time to critique the looks and demonstrate how they could be improved.
I spent five years at Hairdressers Journal, starting in a maternity cover role before being made a permanent addition to the team and eventually becoming web editor of www.HJi.co.uk.
My role consisted of writing fashion and trends features, covering breaking news, creating celebrity pieces and producing event coverage for the website, www.hji.co.uk as well as fashion and trend pieces for the magazine. I also interviewed countless hair industry professionals to produce video content for both the site and our social channels.
The other key part of my job was managing all of our social media channels - most recently growing our Facebook likes to over half a million, surpassing our print readership. I also headed up social media for our sister event, Salon International and managed coverage of HJ's British Hairdressing Awards and British Hairdressing Business Awards.
I also edited HJ Fashion - the magazine's biannual fashion supplement - and was responsible for the corresponding online content, including backstage coverage of London Fashion Week and trend round-ups. In an average season, I covered 45 shows, securing exclusive interviews with hairdressers and teams backstage.
I was overjoyed to be the Winner of Outstanding Editorial Individual at the 2012 Reed Business Information Achievement Awards for my contribution to the company.
Grey Hair on Trend for 2015 as #GrannyHair Hits Headlines
We called it last year, but grey hair shows no sign of slowing down as the surprise must-have cult colour of 2015.
Beauty fans have said so long to natural hair lately, opting instead for something far more colourful – like the unicorn hair trend. Even supermodel Georgia May Jagger has jumped on board with the trend, opting a rainbow bright look for summer.
Fictional Hairdressers and Barbers: Celebrating Stylists on Screen
Fictional hairdressers and barbers don’t often present the hairdressing industry in the best light, but that doesn’t mean that we haven’t fallen in love with some of the stylists that have graced the silver screen.
Amber Rose continues to prove that super-short hair can be versatile, with her newly-revealed blue buzz cut. But does colouring short hair require any special rules? We caught up with A-list colourist Tasha Stevens to find out what you need to know when working with super-short styles.
Thinking of getting into barbering? Whether you’re a student or stylist thinking of changing career, men’s grooming has never been bigger business and there’s never been a better time to think about becoming a barber.
The 1970s is set to be a huge trend for the new season and in terms of decor, that means a return to bold wall coverings. Check out some of our favourite cute and quirky wallpaper ideas for salons below!
From Balayage to Babylights: Know Your Highlighting Techniques
Highlighting techniques have come a long way from a rubber cap and hook – from balayage to babylights, these days there are more options than ever for colourists.
And, thanks to consumer mags and social media, clients have never been more knowledgeable about the techniques on offer and how they should look – or how they think they should look.
We spoke to expert colourist and member of L’Oréal Professional Products 2020 Colour Collective, Jack Howard, to find out more about the new wave of highlighting techniques on offer and how to get them.
Morrison Hair Laguna Beach fully embodies California cool by combining classic 1920s Spanish Colonial revival architecture – all smooth white plasterwork, open spaces and light – with Scandi-style design touches; rustic patterned textiles on squidgy leather sofas, metal lockers and a floating raw wood styling shelf. A roaring fire, antique rugs and fluffy sheepskin throws all add to the cosy-cool feel.
Many hairdressing competitions require you to present your ideas as well as your finished look, but putting together a mood board that makes an impact as well as conveying your thoughts isn’t always easy.
Outside of hairdressing competitions or auditions for hairdressing teams, mood boards are an essential tool when you’re on a photoshoot or working backstage at a fashion show. After all, you can’t beat a visual reference to show people what you’re talking about.
We spoke to session stylist and ghd UK brand ambassador Zoe Irwin for her tips on how to put together a moodboard – and use it effectively.
What’s the first thing your client does when they leave an appointment? If they’re anything like the 52% of women who admit to posting pictures of themselves online, they’ll be taking a selfie to share with their friends.
Following a short spell as a peroxide princess, Kim Kardashian has miraculously transformed from blonde back to brunette – with no visible signs of damage or discolouration.
But is really that easy? If your salon has been busy turning brunettes blonde in the wake of Kim’s colour change and they’re now bored with their look, can’t handle the upkeep, or just want to go back to something more natural, here’s what you need to know.
Starting as editorial assistant, I eventually became acting editor of Europe's three biggest selling hair and beauty titles: Hair & Beauty Inspirations; Hair Now and Perfect Hair.
As we were a small company with an even smaller editorial team, I took responsibility for writing features as well as creating the flatplan and editing the magazine. My role also see me managing a small team and delegating work accordingly.
I was also responsible for running and editing the corresponding website www.findasalon.co.uk and launching our social media.
I teamed up with Women's Fitness magazine to help them with the launch of their new beauty section. As a contributor, I researched and wrote a minimum of two hair and beauty features each month - ensuring they were always appropriate to the Women's Fitness reader.
I was also responsible for arranging monthly photoshoots for the 'Gym Bag' beauty feature.
Party hair ideas
Party hair ideas, Women's Fitness, January 2010
Party beauty ideas
Party beauty ideas, Women's Fitness, January 2010
Winter skincare feature
Winter skincare feature - Women's Fitness, January 2010