I spent five years at Hairdressers Journal, starting in a maternity cover role before being made a permanent addition to the team and eventually becoming editor of www.HJi.co.uk.
My role consisted of writing fashion and trends features, covering breaking news, creating celebrity pieces and producing event coverage for the website, www.hji.co.uk as well as fashion and trend pieces for the magazine. I also interviewed countless hair industry professionals from across the globe to produce video content for both the site and our social channels.
The other key part of my job was managing all of our social media channels – including growing Facebook likes to over half a million, surpassing our print readership. I also launched the 135-year-old title onto Instagram and Snapchat, both of which have become integral parts of the magazine's communication strategy.
I also headed up social media for our sister event, Salon International and managed coverage of HJ's British Hairdressing Awards and British Hairdressing Business Awards. I also edited HJ Fashion - the magazine's biannual fashion supplement - and was responsible for the corresponding online content, including backstage coverage of London Fashion Week and trend round-ups. In an average season, I covered 45 shows, securing exclusive interviews with hairdressers and teams backstage.
I was overjoyed to be the winner of Outstanding Editorial Individual at the 2012 Reed Business Information Achievement Awards for my contribution to the company.
Here are some of my favourite features from my tenure at the title.
when #grannyhair became a thing
We called #grannyhair as a trend in 2014 and continued to track and trace its success over the following year, as it became a mainstream fashion sensation. Our point of difference, as always, was producing this trend report for hair professionals and informing them how to get the look. [Read more]
stylists on screen
Fictional hairdressers and barbers don’t often present the hairdressing industry in the best light, but that doesn’t mean that we haven’t fallen in love with some of the stylists that have graced the silver screen. Here I rounded up some of the most memorable hairdressing moments on camera. [Read more]
salons <3 selfie walls
What’s the first thing your client does when they leave an appointment? If they’re anything like the 52% of women who admit to posting pictures of themselves online after a beauty appointment, they’ll be taking a selfie to share with their friends. In this feature, I spoke to salons that celebrated the selfie and who had great advice for other business owners. [Read more]