I spent five years at Hairdressers Journal, starting in a maternity cover role before being made a permanent addition to the team and eventually becoming editor of www.HJi.co.uk.
My role consisted of covering breaking news, writing features, creating celebrity pieces and producing event coverage for the website, as well as fashion and trend pieces for the magazine. I also interviewed countless hair industry icons to produce video content and reported on trends including the popularity of grey hair, the revival of balayage and the impact of social media colour on client expectations.
The other key part of my job was managing all of our social media channels – including growing Facebook likes to over half a million, surpassing our print readership and launching the 140-year-old title onto Instagram, which has gone on to become integral to the magazine's communication strategy. I also managed social media for coverage of events including Salon International, the British Hairdressing Awards and British Hairdressing Business Awards.
In print, I edited HJ Fashion – the magazine's biannual fashion supplement – and was responsible for the corresponding online content, including backstage coverage of London Fashion Week and trend round-ups. In an average season, I covered 45 shows, securing exclusive interviews with hairdressers and their teams backstage.
I was overjoyed to be the winner of Outstanding Editorial Individual at the 2012 Reed Business Information Achievement Awards for my contributions.