After a decade editing hairdressing magazines and producing hair content, I now work for leading UK specialist hair PR agency, LWPR. I produce copy and content for hair brands, as well as managing social media profiles for companies including ghd, Schwarzkopf Professional and Kent Brushes, events including the British Hairdressing Awards and Salon International and the hairdressing industry organisation, the Fellowship for British Hairdressing.

Key projects have included writing and editing ghd's education materials, creating trend reports and launching their professional-only social media channels. For Schwarzkopf Professional, I produce their social media strategy, create consumer magazines for use in salon, produce their monthly enewsletters and work with the international team to produce launch materials for new ranges. For Kent Brushes, I have produced video education, written packaging copy for new ranges and launched social media for their professional-only sister brand, Kent Salon.

Further client work includes packaging copy writing, relaunch campaigns, education manuals, award entries, social media management and video production.